The Five Star Power Tool was one of the most challenging productions we've ever taken on because of our limited knowledge of power tools. However, after studying the market, we became "Tool Time Chicks", and wrote a dynamic script, coupled with a dynamic host and dynamic demos. Our male host targeted the men, while our demos, such as remodeling a bathroom and kitchen, targeted women. Our media statistics revealed that sales were made up of 50% men as well as 50% women! The result: The Five Star Power Tool became a huge hit instantly, with weekly media buys of $100,000!

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